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could anyone please help tell me why this kind of things happened

新手 ✭
# 1
新手 ✭

in more than these 10 passed days, I met a few strange things shown in the following

 

1. before I begun the Adwords Campaigns, I have at least one inquiry (conversion) by the natural ranking, every day or every other day.

 

2. And when I started the  Adwords Campaigns, there were more than one inquiry (conversion), especially at the weekend, there were more than 7 inquiries coming in.

 

3. my ads were shown in the first place among the ads

 

4. However, the strange thing came. After the good days which only last for around 10 days, I have had a lot of clicks on the ads, or less, but there has been even one conversion (inquiry). so I changed daily fee for ads, and still no incoming inquiry, and every other day I received a notification of being charged $500 for the ads click fee.

 

5. So I doubt that one of my competitors  maliciously use robot to click my ads, and that was why there have been a lot of clicks on the ads but no conversion, because my ads was listed in front of theirs. And because I checked my email system, my site, etc. but found no errors in them. 

 

so please help tell whether my reasoning is right or not. If I am right, then what I should do? to report to Google ?  or what? if I am not correct. then please let me know the possible reasons of why is phenomenon, please?

 

Thank you in advance

 

Mark Lee 

1 專家回覆verified_user

回應: could anyone please help tell me why this kind of things happened

解答王
# 2
解答王
According to 2, 4 can you verify if those conversions are valid?

For the keywords which were converting, were they active and had decent exposure after the "good day"?
System may deliver your ad more after being stable, and budget was consumed by non-converting keywords. Thus you received clicks but not conversion.

As per fault clicks, you can go to billing and check the amount. A row shows for invalid clicks and that spending will not be charged.

My Blog: Stampede Lab

回應: could anyone please help tell me why this kind of things happened

新手 ✭ ✭ ✭
# 3
新手 ✭ ✭ ✭
Hi Mark,

Before confirming it is invalid clicks you can check this explanation as Google will filter invalid actions. https://support.google.com/adwords/answer/2549113
If you do have any suspected IP address you may exclude them in your campaign settings.
Google Adwords provides a platform to show your ads and users have the decision to click on your ads and also have the decision to or not do complete the conversion you wanted .
These actions are user s behavior and not guaranteed by Google. You can check your conversion code to make sure it is implemented correctly so that data will be collected accurately.

More about conversion here:https://support.google.com/adwords/answer/1722022?hl=en