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目前有 233 位成員在線上
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Mixi XFLAG STUDIO lowers their costs by re-engaging dormant users

Mixi is a Japanese social networking service that allows users to connect with their friends in a convenient way. With Google marketing solution, they lowered their costs by re-engaging dormant users with smart messaging. 

 

"We realized that by re-engaging dormant users, not only could we increase the number of active users, but also improve the cost of our acquisitions. Google's options let us utilize re-engagement campaigns to successfully target these users with messages suitable to their context to promote our games.”

 

- Yuji Matsuo

Planner, Ad Tech Studio, Mixi XFLAG STUDIO

 

Goals

Increase DAU by converting dormant users into active users through a re-engagement strategy

 

Approach

Run highly optimized display app engagement campaigns to target dormant users and drive revenue

Created 12 combination user lists to deliver custom ads with deep links

 

Results

  • 100%+ return on investment after 30 days
  • 10x lower retention cost with re-engaged users compared to new installs

 

 

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