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Elex expands across the world with Google app install solutions

ELEX is a Chinese game developer in the non-English speaking game industry and software markets. With Google app install solutions, they sets its sights on gamers across the world and reaches them effectively. 

 

"Google has been an important strategic partner for us, in terms of letting us set specific goals about how we want to grow and giving us the solutions to meet them. Being able to create Search app install campaigns with the new Play inventory specifically for countries we want to break into—that's been key.”

- Jane Li
Marketing Director, Elex

 

Goals

Reach an international market Drive a high volume of installs

 

Approach

Create country-specific, targeted search campaigns on Google Search to take advantage of Search and Play inventory

 

Results

  • Broke into multiple new markets globally
  • 50% higher ROI
  • Downloads increased by 6x

 

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